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Trend newsletter

Trend Newsletter #17

Greetings from İstanbul!

Welcome to our 17th issue which is dedicated to green trends within the industry. From fashion to sustainability, and everything in between, our newsletter is your window into the trends that are shaping the future.

Thank you for being a part of our journey. Together, we're redefining trends with a focus on a brighter and more sustainable future.

Enjoy your reading!

A hand wearing a ring gently touches a soft cotton bloom

Zero Waste Goal:
Waste Management and Recycling Strategies in Fashion Brands' Production Processes

The fashion industry is taking steps toward a zero-waste goal by embracing waste management and recycling strategies in its production processes. These strategies aim not only to reduce environmental impact but also to provide fashion brands with an opportunity to lead in a sustainable future.


Waste Management and Recycling: Innovative Steps in the Fashion Industry

Material Selection and Design: Leading fashion brands emphasize the importance of material selection, starting from product design, to achieve a zero-waste goal. Innovative approaches such as recycled materials, organic fabrics, and modular design are effective in minimizing waste.Smart Production Processes: Advanced technology and data analytics support the fashion industry in reaching the zero-waste goal. Smart production processes accelerate operations, reduce excess inventory, and enhance overall efficiency.


Rise of Sustainable Fashion Brands

Sustainability Awareness: Fashion consumers increasingly act with sustainability awareness, expecting eco-friendly practices from brands. Zero-waste strategies play a crucial role for brands in responding to these expectations. Real-Time Recycling: To achieve the zero-waste goal, fashion brands are turning to real-time recycling systems. These systems allow consumers to easily recycle their old clothes, reducing waste.


Promising Steps for the Future

The fashion industry's focus on the zero-waste goal is a significant step to increase environmental sustainability and preserve natural resources. Waste management and recycling strategies not only reduce environmental impact but also provide fashion brands the means to offer consumers a more sustainable choice.


Source: PV Magazine


Various colored fabrics intricately intertwined together.

Meet the Color of the Month: Cool Matcha

WGSN and Coloro present their Key Colours for A/W 24/25. Here is our selection for this month: Meet cool matcha!


Cool Matcha  (055-85-20)

Cool Matcha is not just a color; it's a lifestyle. This unique color palette offers an escape from the complexity of modern life. The calming tones of Cool Matcha allow people to unwind in their hectic days and experience the tranquility of nature.


This color choice reflects our commitment to nature by emphasizing the importance of bio and plant-based materials. Plant green signifies not only a color but also environmental sustainability and respect for natural resources. The therapeutic qualities of Cool Matcha provide support for coping with daily stress, promote mental balance, and create a calming effect.

This color palette serves as a breathing space for those keeping up with the pace of modern life. Cool Matcha is more than just a color; it's a symbol for those seeking peace and balance. Evoking inner peace and harmony with nature, this color offers consumers a serene breathing space. Color your life with Cool Matcha and enjoy a soothing atmosphere.



Source: WGSN

A person putting clothes into a cardboard box for recycling.

CBME Türkiye Has Announced the BFF Program

Do you want to exhibit at the region's biggest industry meeting but you don't know how to be more visible? We have some offers to you! Meet the BFF Program that is designed to provide numerous benefits for exhibitors of the CBME Türkiye.

As part of this program, we're offering special exhibition package when you invite another exhibitor to join us!

Click here and see how it works.

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