Sustainable and Innovative Color Ideas Influencing the Future of Kids Fashion
WGSN explains the importance of naturally produced sustainable colors. And divides these innovative colors into 5 categories. So what are these innovative color ideas? We examine the color ideas that will affect the future of kids fashion.
Consumers are becoming more attentive to their origins and environment day by day. They even question the environmental effects of the tools, goods and clothes they use Industries and brands also have to take some new, environmental steps. And attach importance to sustainability. In this parallel, especially in the fashion industry, innovative color ideas come to the fore to develop alternatives to chemical dyes, to reduce the amount of waste and the use of water, and to increase the recycling cycle of a product. The fashion industry's approach to creating color causes many resource consumption and harm to nature.
Naturally, derived colors will have an important place in the product strategies of the future. Thus they are seen as a solution to these problems. Let's talk about these colors and products now.
Innovative Color İdeas
1. Undyed Products
Outdoor and sportswear brands are leading the production of dye-free raw materials with their color. When sustainable products are produced colorless, thousands of gallons of waste are saved and especially water is saved. Ensuring water sustainability in ready-made clothing supply is an important issue for chain manufacturers. Conscious clarity from the 21/22 trends encourages living with less, especially for a zero waste solution. This will put fashion brands in a restrictive mode.
Natural undyed textile products have already started to be used by leading and important brands. For example, Vild produces soft, organic cotton hats that are 100% undyed. Petit Kolibri uses natural tones of alpaca wool in its products.
In line with this trend, you can shape your strategy. And focus on using undyed yarns or fibers. So you go for recycled or organic sources. WGSN's recommendations in this regard are to obtain undyed, colored products with naturally colored cotton, lamb's wool, alpaca wool, artificial cellulose-based wool fibers, and to use recycled polyester and silk.
2. Food Waste
Unfortunately, a huge amount of food is wasted every year around the world. Ways to deal with this problem continue to be sought.
One solution has been for designers and industry experts to use food waste as an untapped source of natural dyes. The emergence of this innovative color idea is based on the fact that vegetables, fruits and nuts are actually excellent sources of natural color. Imagine, many wastes can be used, from coffee grounds to onions and avocado peels… Moreover, food waste is a non-toxic source. Important brands such as H&M, Toyoshima, Ternua have already started to use this solution in their products.
The main idea of the botanical coloring method, which is based on the 'New Mythologies', one of the trends of the 21/22 season, comes from the tendency towards cheaper and easily available, more harmful dyes as a result of the disappearance of historical, natural dyes synthetically. Based on the spiritual and physical therapy and healing effects of botanicals, organic clothing is produced. Naturally, plant-based sensitive and non-allergenic paints with a unique, deep appearance are used.
Today, the number of brands turning to botanical dyes is increasing day by day. Among them are brands such as children's fashion brands Illoura, Nike, Flavia Aranha, Awaveawake.