Delivering an Inspirational B2B Experience

Start with brilliant basics

Inspired B2B brands grow by making emotional connections through better experiences. Today’s buying groups expect intuitive service, accelerated digital journeys, and for every interaction to coalesce effortlessly around their needs.

Yet many B2B experiences struggle to deliver on the basics, let alone inspire buyers to invest in deeper and more valuable relationships. Future growth will be unlocked by those who meet these new demands, while customer retention will decline for those who won’t. 

You can’t be customer-centric, relevant, and inspirational without first knowing you need to know your audience. Yet with complex buying groups and diverse needs, it can be tricky to understand customers as individuals. Without deep customer understanding, B2B organisations struggle to match the omnichannel B2C customer experiences people have come to expect.

Review, regroup, rethink 

• 57% of B2B purchases will be online in 5 years’ time.
• 51% of global B2B buyers say that B2B sellers don’t understand the friction points in the online buying experience.
• The number one source of inspiration for both general product buyers and raw materials buyers is the supplier’s website and mobile site.

Finding commonalities among buyers and influencers provides an actionable understanding of the most important customer archetypes and use cases. Focusing on a smaller number of distinct groups enables rapid progress. And by using design thinking research techniques to uncover insights and break assumptions, you can understand customer behaviour, needs and experiences. Quickly testing newfound insights in a live environment creates a continuous feedback loop that expands audience understanding.

Segment-based personalisation and marketing automation takes this new knowledge and makes it customer-centric. With a 360-degree view of individual customers across sales, marketing, and service, you will better understand their preferences, and can tailor their experiences appropriately. 

By deploying experience design, cultural change, fluid process, unified data, and sustainable technology in parallel, B2B brands can deliver experiences that inspire all and unlock future growth.

Source: Wunderman Thompson

2050 Fashion Forecast: Prepare To Be Blown Away by These Mind-Boggling Trends

1. Anti-Gravity Fashion: Say goodbye to walking on the ground! Designers will incorporate anti-gravity technology into footwear, allowing you to effortlessly float above the Earth’s surface. Imagine gliding through the air in stylish levitating boots — the epitome of futuristic fashion.

2. Chameleon Clothing: Thanks to sophisticated nanotechnology, garments will adapt to the surrounding environment, changing their colors and patterns to match seamlessly with the location. Blend in with your surroundings or stand out, the choice is yours!

3. Holographic Couture: Step into the future with holographic clothing. Designers will create garments that project mesmerizing, ever-changing holographic visuals. Imagine wearing a dress that transforms into a stunning butterfly or a suit that shimmers like a galaxy. Prepare to make heads turn!

4. Smart Fabrics with Life-Like Qualities: Fabrics will become programmable, capable of mimicking the natural properties of various materials. Picture wearing a dress that feels like silk but has the durability of Kevlar or a hoodie that adjusts its temperature based on your environment. Style and functionality will intertwine seamlessly.

5. Virtual Reality Fashion: Step beyond physical garments and immerse yourself in a world of virtual fashion. With special eyewear, you will be able to project stunning outfits exclusively visible to those wearing the same technology. Express your virtual style and explore limitless possibilities.

6. Sustainable Couture: In 2050, the fashion industry will become increasingly eco-conscious. Designers will embrace biodegradable and recyclable materials while utilizing advanced zero-waste manufacturing techniques. Sustainability will be at the forefront of every fashion lover’s mind.

7. Shape-Shifting Accessories: Bid farewell to static accessories! Bracelets, necklaces, and even handbags will feature shape-shifting properties. These accessories will adapt to your outfit or mood, transforming into a new form as per your desire. Dynamic and ever-changing, they will add an extra touch of whimsy to your ensemble.

8. Universal Clothing: Fashion will break down gender barriers, with gender-neutral and inclusive clothing becoming the new norm. Designers will focus on creating garments that can be easily tailored to fit any body shape and size, celebrating individuality and diversity in style.

9. Mind-Controlled Apparel: Thanks to advances in neurotechnology, fashion will become an extension of your thoughts. Imagine choosing outfits and changing colors simply by thinking it. Your fashion choices will be limited only by your imagination.

Source: Medium

WGSN And Coloro Announced
The Key Colours For S/S 25

WGSN And Coloro Announce The Key Colours For S/S 25, aligned with the influences that will drive consumers, including a focus on prosperity, creativity, the environment and technology. 

Future Dusk

First up, Color of the Year 2025, Future Dusk (Coloro 129-35-18). A dark, moody and intriguing hue, sitting between blue and purple, Future Dusk has a sense of mystery and escapism, and provides a move on from the powerful dark purple of Midnight Plum – a key color from our A/W 24/25 forecast.

Transcendent Pink

Our next key color is Transcendent Pink (Coloro 021-80-08), a barely there hue that feels more like an elevated neutral than a traditional pink, giving it a grounding and balancing appeal. A sense of stability also underpins Transcendent Pink. Its comforting and cocooning quality will feel especially relevant during a period of polycrisis, when consumers will be more drawn to foundational mid-tones and neutrals.

Aquatic Awe 

The third key color is Aquatic Awe (Coloro 086-70-25), a transformative turquoise that celebrates the strange and wondrous aspects of nature, but also has a synthetic quality that connects with digital themes. This duality bridges fantasy with reality, calling to mind bioluminescent sea life, fragile ocean ecosystems and immersive virtual spaces.

Sunset Coral

Our fourth key color is Sunset Coral (Coloro 009-58-31), an energizing and feelgood color that appeals to the pursuit of joy. Its saturation level also gives it an immersive quality, which taps into the virtues of slowing down as a form of self-care, and embracing idleness – which has traditionally been looked down on – as an antidote to our obsession with productivity.

Ray Flower

Our final key color is Ray Flower (Coloro 037-82-32), a radiant yellow with a warm and inviting quality. It is inspired by regenerative practices that protect biodiversity, such as the work of UK-based multidisciplinary designer Jess Redgrave, whose ClimaFibre project proposes using sunflowers as a single source for producing material, providing everything from cellulose for textiles to pigments for dyes.

Source: WGSN

WGSN and Coloro Announced the Key Colours for A/W 25/26

WGSN and Coloro present their Key Colours for A/W 25/26, which are aligned with influences that will drive consumers, including a focus on wellbeing, creativity, the environment and technology.

Celestial Yellow- 048-90-17

Celestial Yellow is a glowing, luminous, multi-sensorial colour that feels both restorative and surreally off-kilter. It is reminiscent of the moon, the stars and the sun, and connects with the search for reassurance and guidance as people look to spirituality, astrology and astronomy in times of uncertainty.

Cherry Lacquer- 159-23-15

Cherry Lacquer is a subversive dark with a luxurious appeal. In the age of rage and uncertainty, Cherry Lacquer feeds into themes of resistance and rebellion. It also has a seductive quality that taps into our deepest desires, taboos and pleasures as a form of radical escapism and self-empowerment.

Retro Blue - 100-64-14

Retro Blue is an offbeat, analogue colour with a warm and sentimental quality. It has an undercurrent of soft joy and innocence brought on by memories, aligning with the rise of kidults and nostalgic sentiments reimagined among Gen Z.

Neon Flare - 014-68-51

Neon Flare is a transient neon with a kinetic and synthetic quality. As the planet faces code red and climate anxiety becomes more pervasive, this AI-inspired colour has an igniting and stimulating effect, fuelling a sense of collective urgency as we strive to unlock solutions to ‘wicked problems’ (those with interdependent factors, which seem impossible to solve). Its charged character speaks to the need to come together and restore our spirits in a burst of communal effort and energy.

Colour of the Year - Future Dusk - 129-35-18

This will be a year of strategic imagination, when individual and collective creativity will be harnessed to generate new economic and ecological solutions. Future Dusk aligns with this theme, sitting between blue and purple, and bringing a sense of mystery and escapism through its dark and moody qualities.
This surreal and otherworldly shade also has a celestial and futuristic character inspired by the emergence of the second space age. It aligns with themes of moving from darkness to light, dusk to dawn, preparing us for new horizons.

Source: WGSN

SAVE THE DATE :11-14 DECEMBER 2024
 

We are very excited to announce the dates of CBME Türkiye 2024, the most important event of the year! Mark your calendars now for December 11-14, 2024 for a brand new, unforgettable meeting in the baby and children's products industry.

As we prepare for our 2024 event, we wanted to remember with you the success of CBME Türkiye 2023 - 41st International Istanbul Children Baby Maternity Industry Expo: The largest sector fair of the country and the region brought together 15,412 sector professionals from 124 countries between 13-16 December 2023. In addition to the trendy products exhibited at the fair, there were also many special areas and events about future trends.

WGSN Trend Seminar

WGSN, the world's number 1 trend authority, presented its Autumn-Winter 24/25 Kids Fashion Forecasts to more than 200 visitors & participants in the special seminar area at the fairground on the second day of CBME Türkiye. In this special seminar, expert opinions and what to know for 24/25 Summer 24/25 fashion trends were shared with the audience. In the presentation that included macro trends affecting children's clothing; Color, pattern, fabric, clothing and accessory products attracted great attention from both visitors and participants.

Trend Seminar for Future Designers

We also hosted fashion design students at a separate presentation organized by WGSN. Students will be asked "What is a trend, how does it occur?" The questions were answered at the "Trend Seminar for Future Designers".

Trend Area

We exhibited the trend color harmonies of the Autumn/Winter 2024-2025 and Spring/Summer '25 seasons in our trend area located in the main foyer of the Istanbul Expo Center. Visitors and participants had the chance to get an idea about the trending colors of the coming seasons while taking the best photos in front of our mood boards.

Future Zone

CBME Türkiye is where inspiration and trends are born, where they begin and gain momentum before spreading to a wider circle. One of the most popular destinations at the fair was the Future Zone, where the trends of the future were exhibited. Many data about the future, such as which colors can be combined with each other and future consumer profiles, were exhibited in this area.

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