Trend Newsletter Digital Hub Special Edition #1

- THE TREND NEWS OF SS21 - #1

WGSN'S 4 SUSTAINABILITY SUGGESTIONS 

WGSN, the world's #1 trend foresight company, gives useful tips to create a more sustainable brand and give your existing brand a sustainable identity:

1. Create Your Own Sustainable Shade: Create a colour that symbolizes the recycling processes you use on your product while optimizing waste materials. Make this a key part of your narrative and communicate it through marketing.

2. Certificate Matters Above All: Sustainable labels are becoming more and more important to conscious consumers. So try to gain accreditation for ethical practices on behalf of your brand, and support agricultural or bio-recyclable packaging initiatives...

3. Reduce Your Packaging Waste: Due to global quarantine processes, consumers have turned to online shopping and as a result, waste such as cardboard boxes, plastics surrounding products, filling materials are increasing.

With this in mind, pay attention to how you pack products and how you can reduce waste. If you can't, rethink ways to encourage consumers to recycle.

- THE TREND NEWS OF SS21 - #2

OUTFIT THAT GROWS WITH THE CHILDREN

Children grow up very fast and unfortunately, beautiful clothes are put on and discarded in a short time. Although families sometimes shop with the tactic of "Let's buy one size bigger, wear it next year" to avoid this excessive consumption, it is really hard to keep up with children’s growth!

Ryan Mario Yasin, the creator of the Petit Pli brand, who said that children can grow up 7 sizes in the first two years of their lives, realized that the dress was too small for his nephew when it came time to give her the dress he bought as a gift and decided to find a solution to this and designed the "Outfit That Grows with Children".

This design, which is basically a raincoat that children can wear when going out, does not restrict the movements of children like other heavy raincoats with its light and breathable structure, but most importantly it grows with them! Thanks to the special folding technology inspired by the Japanese art of paper folding, Origami, the fabric stretches as the child grows and comes to the size that will fit them. Designed for children between 4-36 months, the outfit can cover 7 sizes.

Although “Outfit That Grows with Children” seems like an economical solution for families at first glance, it also contributes to reducing environmental pollution and to a sustainable fashion understanding by preventing the fast consumption of clothes.

Source: Milliyet

- THE TREND NEWS OF SS21 - #3

3 NEW TRENDS IN E-COMMERCE 

With the development of technology and the change in user demands in line with technological developments, new e-commerce trends started to emerge. Looking at the current period, offline retail experiences are largely transforming into online shopping. Deloitte Digital, who prepared a special work for the ECHO Summit; stated the development of 3 different e-commerce modules as audio, visual, and social. Deloitte also states that artificial intelligence, chatbots, smart screens, social media and voice command systems, which are starting to take place in our lives day by day, will bring the shopping experience to a very different dimension.

1. Social E-Commerce: E-commerce appears as “social commerce” not only on shopping platforms but also on social media platforms such as Facebook, Instagram and Pinterest. While 23 percent of consumers are affected by social media suggestions, 84 percent of online shoppers review brand’s social media accounts before purchasing.

While consumers' social media-related purchasing decisions include influencers, micro-influencers - has few followers but trustworthy-, user views and video usage,60 percent of users say they discover and try new products thanks to social media.