is part of the Informa Markets Division of Informa PLC
This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.
CBME Turkiye | 13 - 16 December 2023
Venue | Istanbul Expo Center Hall 1-2-4-8
Visiting Hours | 09.30 - 18.30 (Wednesday-Friday)
09.30 - 16.00 (Saturday)
Publish Date: 4 May 2023
Average Reading Time: 3 minutes
The Alpha Generation generally embraces the non-physical e-commerce model and virtual reality sales. The generation that prioritizes virtual reality, supply its shopping needs from e-commerce sites and various applications. Thus, the Alpha generation also gives sales ideas to retail sector companies. Displaying their on e-commerce sites and promoting them on virtual reality platforms increase retailing companies’ sales. The Alpha Generation, who spends their daily lives mainly on digital platforms, also takes into account the suggestions and advertisements here. All kinds of fashion trends shared on digital platforms attract their attention.
Alpha generation influences their parents during the shopping phase. This generation adopts sustainable technology that aims to recycle and protect nature in their shopping preferences. In response to this demand, the toy industry and children's clothing fashion are starting to include sustainable products. These products are produced by re-introducing old products or exchanging features. Sustainable games also attract the attention of the Alpha Generation. For this reason, the alpha generation, fed by equality and radical decisions, likes those brands to produce sustainable products.
A sustainable playground is the favorite of the alpha generation. The alpha generation, who spends a lot of time in the virtual world, recognizes and adopts the brands that represent themselves on the digital platform. With the e-commerce model, they buy toys through these brands. In addition, the alpha generation gives ideas to kids’ clothing fashion by establishing virtual wardrobes in virtual games and metaverse universes. Focusing on sustainable technology and highlighting product images will help you reach the alpha generation easily.
Many colours that shape the kid's fashion, reflect the energy of children in the most optimal way. 2023 kids' fashion trends are one of the most attractive fields for the textile industry. How do the kid's trends shape up for 2023? Which products will be the most remarkable children's textile products of the year?