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Publishing date: 10 March 2021
Average Reading Time: 3 minutes
Thirdly, depressing news, despair, pandemic, economic fluctuations… Despite all this, there will be a positive change in the world in 2022. This change will bring radical optimism, a rebellious and bold choice in consumer behavior. Because there is a large mass of people who believe that things can still improve, we are improving day by day and it is still good in the world.
The so-called "New Optimists" and encompassing a wide range of consumers from boomers to Generation Z, prefer to direct their concerns towards more beneficial activities. Young people, by channeling their fears into cheerful activism, volunteer in local communities and seek to support change through social and emotional learning. Therefore, the way to reach a young audience with these consumer behaviors is to have a brand identity that supports change in global and social issues.
During the ongoing pandemic period, the change in consumer habits, restrictions and the focus on digital projects in the marketing activities of brands have further increased the sales rates. And so the future investments of online shopping and e-commerce platforms as well. This is why we listed the 5 steps for online marketplace.
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